Final Presentation

Hey Guys,

Check this link: http://de.slideshare.net/siva_sean/final-presentation-for-social-media-marketing

This is my final Presentation for the class Social Media Marketing. This gonna be my last post. I hope you enjoyed my Blog. Thank & that's it !

Summary of my stats

Here are some statics of my Blog, Facebook and Twitter profile since i joined the Social Media class:

Blog page-views:  159
Followers: 8
Posts: 8
Comments to posts: 11
Published comments: 11

The most people of my audience are from the States but i have also audience from Germany, Ireland and Sweden.

On twitter i follow 40 people/companies and i have 22 followers. Since i joined Twitter i tweeted 16 times.  I have also a few friends on my second Facebook account.

The ROI (Return on Investment)

In the last class we spoke about the Return on Investment in Social Media. Using social media tools for business is not free. It costs time, equipments and salery for workers. So companies who invest in Social Media want to get the return of their investment. They have to measure the ROI:

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment


 Checking some important points:

-Click Through Rate (CTR)
- Number of followers
- Eyeballs
- Likes on fb
- retweets on twitter

Twitter Chat

Last week on Halloween I had the first time a twitter chat. It was really interesting. I discussed with my classmates and my professor about different topics in social media on twitter. And it worked like a real conversation. We were about 10 people and everyone was in debate. I was surprised and I have to say:
  
The twitter chat is a cool tool for everyone.

VLOG

Hey this is my first Video Blog:

 http://youtu.be/mkC9X9aVpOU 


It was much difficult than i thought. Thanks to my cameraman and Producer Peter Lommels . I really appreciate it.

Case Study: Facebook Marketing

Last week we presented in a group a Case Study about Facebook Marketing. We had to work out how companies use Facebook for their self-marketing. 
The result was that there are three different ways of using Facebook for self-marketing: Pages, Ads and Groups.
They have their pros and cons but I think the most effective way to market on Facebook is to use a page. In a page the companies can advertise and the customers can also give their opinion about a product or the latest news of the company. So the companies know always what the customers expect and so they can focus on that. This is the key of a good marketing strategy.

1st time on Twitter

Hey,

joined on Twitter and decided to follow Hochschule Bonn-Rhein-Sieg ( Home University in Germany), UC Riverside ( International Exchange University),Techmedialife.de (Tech & Media, social media,smartphones and adroid powered by Ulrich Esch), Prosiebensat1 Group( German Media Giant on TV/Media) and Media&Marketing (Media agency, marketing, advertising and entertainment news from The Wall Street Journal). I'm very interest in newest technics, Media and Marketing so i think following these companies would help me to get the right information i need.

2. Homework

1. Why is it important to market myself ?

Today you need to market yourself because the competition is ver big and who else will do it for you? To get a good job you have to give a good account of myself. A nice cv and job interview is not enough to get the right job. Firms will search for your name and they will find you but you must not be afraid of that. In fact you have to use it and you have to sell your Profil like a Product. So your need a good looking profil for your custumers.

2. How can you build your brand online? 

To build your brand online first of all you need to join in social Media networks like Facebook and Twitter. You can also join in online Groups and write blogs to show your interest in something you like. The next point is to make a good show for your friends and followers. You can create own discussions and upload interesting pictures and videos to attract them. So actually it is a hard work. You have to take extra time to be an active part of the online community. In this way you will get more connections and this is a good basic to build your brand online.

1. Homework

1a.) What do you think is Social Media?

I think Social Media is a communication opportunity(Network) for people. They can share their photos, videos and their opinion in the internet and with their friends and family. It's the newest way of Communication. Social Media is also a very important part of Marketing. Celebrities and companies all over the world use Social Media to get famous. For them it's a free advertisement.

1b.) Why are Social Networks important in the marketing mix?

Social Networks are important in the marketing mix because, they're the newest way of advertising  and they help firms and celebrities to advertise with a few clicks and for free. And this way works. Almost all celebrities use Facebook,Twitter & Co. They post pictures and video's and share with their fans and followers. So Social Networks are good for self-marketing and a part of the marketing-mix.

First Look

Hello Everybody out there,

I'm now in the Social Media Marketing Class for Fall 2012 at the UCR Extension.  I took this Course because it sounds very interesting and i need the Units :P The first Class was more than interesting. I learned a lot of about Social Media like facebook, twitter, Gmail and good stuff in Marketing. I look forward to learn more about Marketing( Online, Advertisement) and usual Topics like Blogging. Actually this is my first Blog! So I'm a Freshman in this area and i know its not so much. But my next Blog will be better. 

Just follow my steps. Way to Success :P