Last week we presented in a group a Case Study about Facebook Marketing. We had to work out how companies use Facebook for their self-marketing.
The result was that there are three different ways of using Facebook for self-marketing: Pages, Ads and Groups.
They have their pros and cons but I think the most effective way to market on Facebook is to use a page. In a page the companies can advertise and the customers can also give their opinion about a product or the latest news of the company. So the companies know always what the customers expect and so they can focus on that. This is the key of a good marketing strategy.
Wednesday, October 24, 2012
Thursday, October 11, 2012
1st time on Twitter
Hey,
joined on Twitter and decided to follow Hochschule Bonn-Rhein-Sieg ( Home University in Germany), UC Riverside ( International Exchange University),Techmedialife.de (Tech & Media, social media,smartphones and adroid powered by Ulrich Esch), Prosiebensat1 Group( German Media Giant on TV/Media) and Media&Marketing (Media agency, marketing, advertising and entertainment news from The Wall Street Journal). I'm very interest in newest technics, Media and Marketing so i think following these companies would help me to get the right information i need.
joined on Twitter and decided to follow Hochschule Bonn-Rhein-Sieg ( Home University in Germany), UC Riverside ( International Exchange University),Techmedialife.de (Tech & Media, social media,smartphones and adroid powered by Ulrich Esch), Prosiebensat1 Group( German Media Giant on TV/Media) and Media&Marketing (Media agency, marketing, advertising and entertainment news from The Wall Street Journal). I'm very interest in newest technics, Media and Marketing so i think following these companies would help me to get the right information i need.
Wednesday, October 10, 2012
2. Homework
1. Why is it important to market myself ?
Today you need to market yourself because the competition is ver big and who else will do it for you? To get a good job you have to give a good account of myself. A nice cv and job interview is not enough to get the right job. Firms will search for your name and they will find you but you must not be afraid of that. In fact you have to use it and you have to sell your Profil like a Product. So your need a good looking profil for your custumers.
2. How can you build your brand online?
To build your brand online first of all you need to join in social Media networks like Facebook and Twitter. You can also join in online Groups and write blogs to show your interest in something you like. The next point is to make a good show for your friends and followers. You can create own discussions and upload interesting pictures and videos to attract them. So actually it is a hard work. You have to take extra time to be an active part of the online community. In this way you will get more connections and this is a good basic to build your brand online.
Today you need to market yourself because the competition is ver big and who else will do it for you? To get a good job you have to give a good account of myself. A nice cv and job interview is not enough to get the right job. Firms will search for your name and they will find you but you must not be afraid of that. In fact you have to use it and you have to sell your Profil like a Product. So your need a good looking profil for your custumers.
2. How can you build your brand online?
To build your brand online first of all you need to join in social Media networks like Facebook and Twitter. You can also join in online Groups and write blogs to show your interest in something you like. The next point is to make a good show for your friends and followers. You can create own discussions and upload interesting pictures and videos to attract them. So actually it is a hard work. You have to take extra time to be an active part of the online community. In this way you will get more connections and this is a good basic to build your brand online.
Wednesday, October 3, 2012
1. Homework
1a.) What do you think is Social Media?
I think Social Media is a communication opportunity(Network) for people. They can share their photos, videos and their opinion in the internet and with their friends and family. It's the newest way of Communication. Social Media is also a very important part of Marketing. Celebrities and companies all over the world use Social Media to get famous. For them it's a free advertisement.
1b.) Why are Social Networks important in the marketing mix?
Social Networks are important in the marketing mix because, they're the newest way of advertising and they help firms and celebrities to advertise with a few clicks and for free. And this way works. Almost all celebrities use Facebook,Twitter & Co. They post pictures and video's and share with their fans and followers. So Social Networks are good for self-marketing and a part of the marketing-mix.
I think Social Media is a communication opportunity(Network) for people. They can share their photos, videos and their opinion in the internet and with their friends and family. It's the newest way of Communication. Social Media is also a very important part of Marketing. Celebrities and companies all over the world use Social Media to get famous. For them it's a free advertisement.
1b.) Why are Social Networks important in the marketing mix?
Social Networks are important in the marketing mix because, they're the newest way of advertising and they help firms and celebrities to advertise with a few clicks and for free. And this way works. Almost all celebrities use Facebook,Twitter & Co. They post pictures and video's and share with their fans and followers. So Social Networks are good for self-marketing and a part of the marketing-mix.
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