1a.) What do you think is Social Media?
I think Social Media is a communication opportunity(Network) for people. They can share their photos, videos and their opinion in the internet and with their friends and family. It's the newest way of Communication. Social Media is also a very important part of Marketing. Celebrities and companies all over the world use Social Media to get famous. For them it's a free advertisement.
1b.) Why are Social Networks important in the marketing mix?
Social Networks are important in the marketing mix because, they're the newest way of advertising and they help firms and celebrities to advertise with a few clicks and for free. And this way works. Almost all celebrities use Facebook,Twitter & Co. They post pictures and video's and share with their fans and followers. So Social Networks are good for self-marketing and a part of the marketing-mix.
I agree with you that the Social Media have one of the best advantages of a promoting tool: it is free!
ReplyDeleteBut it also have disadvantages: a viral marketing campaign can turn against the company that lauched it if it is not well-managed...
I agree, you have put it in a nutshell!
ReplyDeleteI agree with you that I think SMM perfectly combined communication and marketing together .
ReplyDelete