In the last class we spoke about the Return on Investment in Social Media. Using social media tools for business is not free. It costs time, equipments and salery for workers. So companies who invest in Social Media want to get the return of their investment. They have to measure the ROI:
ROI = (Gain from Investment - Cost of Investment) / Cost of Investment
Checking some important points:
-Click Through Rate (CTR)
- Number of followers
- Eyeballs
- Likes on fb
- retweets on twitter
you got it ;)
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